Relevant Play

WABA Fun was founded in 2003 to provide children with awesome toys to encourage imaginative, open-ended play and to invite their minds to explore, create and learn. We believe creativity, innovation, and inspiration are natural for children, when they are provided the right tools for play. We are also passionate about making play and learning exceedingly fun.

With this vision, we brought to market numerous, award-winning toys to nurture the creative genius that naturally lies inside all children, including Kinetic Sand, Bubber, Shape-It!, Sand Paint, Dino Dig, and most recently, Mad Mattr.

The Unbelievable Mad Mattr® building dough has consumers and reviewers alike exclaiming, “Woahhhh…it’s so fluffy and futuristic!!”

Kids of all ages love to stretch their imagination muscle with Mad Mattr! This super-soft building compound easily molds and shapes into endless creations, inspiring open-ended play.

Mad Mattr molds and sculpts into any shape you like, with a texture that is incredibly smooth to the touch. You have to try it!

Available in 6 vibrant colours – red, pink, purple, blue, green, teal – this futuristic dough can be mixed together to create and build even more Mad Mattr fun. Its unique, non-toxic formula is wheat, gluten, and casein free.